The existing Child Cancer Foundation website had not been built on a content management platform and consequently required hard-coded changes to update. Not only did this serve as a roadblock for keeping the site up to date, it was also a costly expense for CCF. The information architecture of the site had also dated.
The new public facing site needed to have a fresh and professional look, provide rich content management and strong calls to action around donations and an ability to capture donor data. Also, a specific requirement for the project was for the development of an online shop for fundraising purposes.