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David Barton-Ginger, Digital Channels Manager, NZ Rugby

"With the quality of personnel working at Provoke you know you are always going to get a top level result. Together with their can-do attitude and willingness to go the extra mile we were able to create a fantastic Windows 7 app and establish the platform which we aim to build upon in the years ahead." 

All Blacks Mobile App for Windows Phone 7



The New Zealand Rugby Union has a global fan-base and not all of them get a chance to watch the All Blacks play live. They needed to provide their fans with access to a broad range of rich media from anywhere in the world. The NZRU, in conjunction with Microsoft wanted an app for the Windows Phone 7.

In time for the Rugby World Cup in 2011, the mobile application would need to provide fans everywhere with real-time updates 24 hours a day. Be it fixture lists, team line-ups or live scoring, NZRU wanted All Blacks fans to have vital information at their fingertips in a user-friendly and aesthetically-pleasing way.


The resulting solution is a beautiful mobile app designed for Microsoft Windows Phone users. The slick app provides access to; player stats, competition updates, news and video content and live, up-to-the-minute score updates. The app combines All Blacks look and feel with the cutting edge Metro design principles

The result is a visually striking and authentically digital experience for the user. Furthermore, the app was built when Windows Phone development was at its beginnings, which shows great innovation from the client and allowed Provoke to continue its reputation for working with latest technology.


  • Windows Phone 7
  • Microsoft .NET