Provoke recommended a cloud-based solution with a custom-built auction engine. Microsoft Azure was used to drive the site because of its flexibility and scalability. NZB now offers sellers an option to sell a horse online at a much lower entry fee, eliminating risk and stress on both the purchasers and the horses themselves. Regular fortnightly auction cycles provide vendors and buyers with more frequent trading opportunities compared to traditional auctions at Karaka.
In less than 10 months of operation, 237 horses have sold via the site for up to NZ$138,000 each, with a total of $2 million in thoroughbreds traded since launch. Horses have been exported to Australia, Hong Kong, Singapore, Malaysia, China, and Tahiti. New Zealand Bloodstock now has plans to introduce gavelhouse.com into additional global markets, promising to increase the user base.